Web Development - Marketing & Promotion

Visitors are the goal and marketing is the method. At JS Technology Services, our goal is to help drive lots of traffic to your site.

Search Engine Optimization ("SEO") and Submission:

The most fundamental thing you can do to ensure traffic to your site is to make sure you use Meta Tags, proper page titles, and text that incorporate "keywords". The higher you are on the search engine results page, the better chance you have of driving traffic to your site. Some of the services in this area we offer are: search engine and directory campaigns (with a comprehensive submission report); targeted key phrase submissions; targeted keyword listings; and targeted advertising campaigns.

eMail/eNewsletter Marketing Campaigns:

Launching a periodic eNewsletter is a great way to reach existing and potential clients on a regular basis. It doesn't have to be time consuming or expensive -- some of the most effective eNewsletter campaigns contain a summary of new content on your site including articles, press releases and developments in your industry (you are keeping fresh, updated information on your site aren't you?) eNewsletters help build brand recognition; keeps your clients and customers engaged; distinguishes your company as an expert in your field; and leverages your website content and the investment you've made in it.

Depending on your requirements and the level of sophistication required with your eNewsletter campaign, we offer web-based solutions that help you to build your client lists; allow you to upload clients lists you may have already; segment those lists using demographic and categorical data; send out text or HTML (graphic) eNewsletters; reporting that can tell you who is viewing your eNewsletters, how many eNewsletters have been delivered, who has opened and "clicked" links in your eNewsletter; and who is subscribing/unsubscribing to your eNewsletter.